"To assist clients in turning their hopes for the future into reality through the creation, management, and preservation of wealth. This is accomplished by prioritizing goals, committing to an achievable plan, and determining the ongoing strategies needed to guarantee it's success. But the most important part of our mission is not something that's written on paper. It's the counselling, the coaching, the listening and the caring, as well as the knowledgeable and intelligent planning that we strive for in every relationship. Because that's our purpose."

Simply put, we help clients enjoy their lives, achieve their goals and sleep soundly at night.

1) . As we've stressed, to be effective our relationship should start with the development of a comprehensive financial plan to achieve your long term goals. As part of that plan, we'll cover the investment, insurance, tax and estate planning aspects of your particular situation.

2) . We strive to serve as your primary financial advisor. As part of this role, we'll coordinate the activities of existing professional advisors such as tax accountants and estate lawayers. If required, we also tap into our own network of professional advisors.

3) . Our investment philosophy is essentially conservative in nature as we handle client's affairs with the same care as we would our own. Operating within each client's risk profile, an investment portfolio is structured which will achieve long-term growth without undue risk - as a result both we and our clients sleep soundly at night.

4) . Tax Planning and minimization is a key component of the financial plan for most clients. As part of the overall plan, strategies such as income splitting, the prudent use of leverage, and providing tax-sheltered growth are evaluated.

5) . Each client's account is monitored on an ongoing basis to take advantage of opportunities created by changing circumstances. In addition, each plan is reviewed annually and appropriate adjustments are made.

6) . We make ourselves as accessible to clients as possible. All phone calls and emails are returned the same business day either with the requested information or an estimation of the time needed to source it. With rare exception our office hours are 8:30 AM - 4:30 PM daily with after hours appointments available at your request.

7) . We believe that our best clients are those that are fully informed. As a result we have a strong commitment to client communication through quarterly newletters, email and phone contact, as well as our expanding website facility. We also maintain a lending library with some of the very best books on personal finance available to our clients.

8) . We take responsibility for making sure your accounts are administered properly. If something's broken, we'll fix it. If it's wrong, we'll make it right to the best of our abilities. And we'll do it as quickly as possible.

9) . In a world that's always changing, we pride ourselves on staying informed. That means we're always looking for ways to increase our expertise in areas that will enhance our value to you. Whether it's a new technology or a new strategy for avoiding excess tax, we'll be staying up-to-date for your benefit and our own.

10) . If we can't help, we'll say so. Although we'll make every effort, it's impossible to do everything and you should be wary of anyone who says they can. So if we can't provide a product or service that you need, we'll do our best to point you in the right direction. Because we want to be your best source of trustworthy advice and sound solutions.